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Case Study: Partner-Led Channel Expansion

Why do leaders bet on partner-led growth now? Executives face flat pipelines, rising customer expectations, and pressure to unlock non-linear growth. Partner-led channel expansion answers all three. Leadership teams that build orchestrated ecosystems diversify routes to market, increase relevance by meeting buyers where they prefer to engage, and compress time to value by pairing solutions…

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Ecosystem Health Metrics: Resilience & Redundancy

Why measure ecosystem health now? Executives face fragile value chains, cloud concentration risk, and AI-driven dependencies that can break customer experiences in seconds. Leaders need ecosystem health metrics that track resilience and redundancy across partners, platforms, and processes. This article defines practical metrics, shows how to instrument them, and ties them to outcomes like customer…

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Operating a Service Alliance: Cadence & Artifacts

Why alliance cadence decides outcomes Executives set the tempo, and the tempo sets the outcome. A service alliance succeeds when partners run on a visible operating rhythm that drives decisions, delivery, and improvement. The cadence makes collaboration predictable. The artifacts make collaboration auditable. Together, cadence and artifacts reduce ambiguity, shorten decision cycles, and protect value…

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Joint Service Proposition Canvas

Why do leaders need a Joint Service Proposition now? Ecosystem leaders face revenue pressure, rising expectations, and fragmented partner execution. Buyers expect connected experiences across channels, brands, and service moments. A Joint Service Proposition aligns multiple organisations to deliver one coherent promise, one measurable outcome, and one operating rhythm. The canvas turns scattered partnership ideas…

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Partner Onboarding Playbook

Why partner onboarding decides ecosystem value Executive teams want ecosystem revenue to scale without friction. Partner onboarding sets the tone, defines the rules, and accelerates time to joint value. Strong onboarding aligns strategy, data, process, and brand experience across legal entities that never share a single org chart. Weak onboarding creates duplicate effort, rework, and…

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Marketplace vs Monolith: Control vs Reach

Who needs this decision now? Executives face the same architectural fork each year. Marketplace operators promise growth through other people’s audiences. Monolithic builders promise control through tight integration and closed loops. Customer Experience and Service leaders must translate that choice into service quality, operating cost, risk posture, and brand equity. The trade looks simple. The…

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Channel Conflict vs Coopetition

What do executives mean by channel conflict and coopetition? Leaders use channel conflict to describe disputes among route-to-market partners whose actions undermine each other’s sales, margin, or market share objectives. In practical terms, conflict emerges when a manufacturer, distributor, or retailer perceives that another participant’s tactics prevent it from meeting its own goals. Classical marketing…

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Risk, Compliance, and SLAs in Partnerships

Why risk, compliance, and SLAs must lead ecosystem strategy Partnership leaders shape outcomes when they treat risk, compliance, and service level agreements as the spine of the ecosystem, not an afterthought. Executive teams often move fast to unlock capability, coverage, or cost advantages through partners. The same teams stumble when exposure, accountability, and service expectations…

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Identity/Context Handoff Across Partners

Why does identity and context handoff decide multi-partner CX success? Leaders run multi-partner ecosystems to meet customer expectations, but identity breakdowns create friction that customers feel instantly. Identity and context handoff is the controlled transfer of who the customer is and what is happening in their journey between parties. Good handoff preserves authentication, authorisation, and…

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APIs, Integration Patterns, and Data Contracts

Why do APIs set the pace for Customer Experience transformation? APIs connect channels, data, and services so customers get fast, consistent outcomes across every touchpoint. Well designed interfaces shorten cycle times, improve reliability, and unlock reuse across the ecosystem. Executives use APIs to decouple change, which means teams can ship improvements without breaking critical journeys.…

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Platform Thinking for Services

Why do services need platform thinking now? Leaders face a structural shift. Digital networks concentrate demand, compress cycles, and reward orchestrators that turn services into scalable exchanges. Platform thinking reframes a service not as a linear process but as a managed marketplace of interactions among customers, employees, partners, and data. In contrast to pipeline operations,…

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Build, Buy, Partner: Strategic Choice Framework

Why do CX leaders need a build–buy–partner decision today? Executives face a simple choice with complex implications. Leaders either build capabilities internally, buy them via acquisition or technology procurement, or partner to access them through an ecosystem. Transaction Cost Economics defines this as choosing the most efficient governance structure for a given activity once coordination,…

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Compliance Scorecard: Privacy, Safety, Accessibility

What is a compliance scorecard for privacy, safety, and accessibility? Leaders use a compliance scorecard to quantify how well an organisation protects personal data, reduces harm, and enables inclusive access across products and services. The scorecard turns abstract obligations into measurable controls. Privacy defines how an entity collects, uses, stores, and deletes personal information under…

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Case Compendium: Inclusive Service Wins

Why inclusive service belongs on the CEO agenda Executives set ambition. Executives also set the pace. Inclusive service earns growth by removing barriers that keep valuable customers out. One in six people worldwide lives with a disability, which represents about 1.3 billion customers who encounter friction in everyday services.¹ This market is not niche. It…

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Impact Dashboard: People, Planet, Profit

Why do leaders need an impact dashboard that speaks people, planet, and profit? Executives want one view of truth that connects customer experience to environmental and financial outcomes. A well designed impact dashboard translates activity into outcomes and outcomes into decisions. It aligns operating data, sustainability disclosures, and customer signals in a single structure that…

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Supplier Code of Conduct & Audits

Why do leading enterprises operationalise supplier conduct now? Executives face a simple reality: customers judge brands by the behaviour of their suppliers. A Supplier Code of Conduct sets explicit expectations for labour, environmental, and ethical practices, and audits verify that suppliers meet those expectations in practice. A clear Code plus a disciplined audit program reduces…

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Change Management for Responsible Upgrades

Why responsible upgrades matter now? Executives set the pace for upgrades that customers feel, employees absorb, and the planet pays for. Responsible upgrades align technology modernisation with customer experience, risk control, and sustainability outcomes. The discipline connects change management with responsible design so organisations capture value without creating hidden costs in trust, waste, or emissions.…

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Low-Carbon Journey Patterns

What are “low-carbon journey patterns” and why should CX leaders care? CX teams design journey patterns to guide customers through tasks such as paying a bill, getting support, or filing a claim. Low-carbon journey patterns optimize these journeys for minimal greenhouse gas emissions without sacrificing experience quality. This approach treats carbon as a first-class design…

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Accessibility: Compliance vs Experience

Why does accessibility still stall at compliance checklists? Executives approve accessibility budgets, teams ship compliant features, and customers still struggle. Compliance secures a floor, not a ceiling. WCAG conformance reduces legal exposure and systemic barriers, but it cannot guarantee task completion, customer trust, or repeat use.¹ Leaders who treat accessibility as a customer experience discipline,…

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Greenwashing vs Real Impact in Services

Why does greenwashing persist in service industries? Service brands sell promises, not products, which makes environmental claims harder to verify and easier to inflate. Regulators call out “vague, misleading or unsubstantiated” claims as greenwashing, and they increasingly penalise it under consumer law.¹ In Australia, both the ACCC and ASIC have intensified enforcement, publishing practical tests…

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Risk Registers and Ethical Guardrails

What is a risk register in modern CX and why should leaders care? Executives use a risk register to catalogue specific risks, assign ownership, estimate likelihood and impact, and track treatments across the service lifecycle. A risk register makes risk visible and actionable, which improves governance and speeds decisions in Customer Experience and Service Transformation.…

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Privacy, Safety, and Duty of Care Controls

Why do privacy, safety, and duty of care matter to service transformation? Executives drive transformation by building trust. Trust forms when digital services protect privacy, prevent harm, and uphold a clear duty of care to customers, employees, and communities. Privacy describes how an organization collects, uses, shares, stores, and deletes personal information. Safety covers how…

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Sustainable Service Standards & Certifications

Why sustainable service now sets the competitive baseline Executives set the tone when they choose service standards that protect customers and the planet. Strong standards reduce risk, align teams, and prove progress to regulators and investors. Sustainable service means that customer operations deliver fair outcomes, respect human and environmental limits, and publish performance transparently. This…

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Environmental Footprint of Service Ops

Why should service operations measure their environmental footprint? Service leaders face rising pressure from boards, customers, and regulators to prove that service operations create value with less environmental cost. Executives must treat environmental performance as a core service quality attribute, not an afterthought. Service operations include contact centres, field service, digital channels, and the enabling…

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Inclusion-by-Design: Accessibility and Equity

Why do leaders need accessibility and equity baked into service design now? Executives face a simple equation. Inclusive services win customers, reduce risk, and sharpen efficiency. The scale of need is not marginal. The World Health Organization estimates that 1.3 billion people, or one in six globally, live with significant disability.¹ Digital, physical, and service…

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Agility Benchmark: Lead Time, Throughput, Quality

What is an agility benchmark and why should executives care? Executives set an agility benchmark to compare how fast, how much, and how well their service organisation delivers value. The benchmark anchors three core flow metrics: lead time, throughput, and quality. Lead time measures elapsed time from request to fulfilment. Throughput measures completed work per…

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Experiment Readouts: Templates & Anti-Patterns

Why do experiment readouts make or break service transformation? Leaders sponsor experiments to reduce uncertainty, not to admire dashboards. An effective experiment readout converts raw signals into clear decisions, aligns teams on the next action, and preserves learning so future teams do not repeat old mistakes. High performing organizations treat readouts as a product: they…

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Run-Stop-Change: Quarterly Portfolio Review

Why does a quarterly portfolio review matter right now? Executives face fractured change. Budgets fragment across initiatives. Customers feel the seams. A quarterly portfolio review creates shared truth about value, risk, and capacity so leaders can stop the wrong work, double down on the right work, and sequence the rest with confidence. Evidence-Based Management defines…

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Change Injection Without Whiplash

What is “change injection” in a service context? Leaders inject change to alter customer outcomes on purpose, with speed, and with control. Change injection is the deliberate introduction of new processes, tools, and behaviors into customer operations to raise service quality and reduce cost to serve. The unit of change can be a policy shift,…

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Pilot-to-Scale Playbook

What problem are leaders really solving? Executives pursue pilots to prove value fast. Pilots validate desirability, feasibility, and viability in a safe sandbox. The problem appears solved when the demo works. The real problem begins after the demo. Organizations must repeat the result across more users, more channels, and stricter controls without blowing up cost…

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2-Week Service Sprint Template

Why run a two-week service sprint now? Leaders face stalled transformation roadmaps while customers expect faster, simpler service. A two-week service sprint compresses discovery, design, delivery, and measurement into a single operating cycle that creates momentum and proof of value. Scrum defines a sprint as a fixed timebox to build a usable increment, which fits…

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MVP vs MLP (Lovable): What to Ship First

Why does the MVP vs MLP decision matter for service outcomes? Executives set trajectory when they choose what to ship first. The first release anchors customer expectations, shapes internal delivery habits, and influences how quickly a service learns from the market. Leaders who ship a Minimum Viable Product pursue validated learning with the smallest effort…

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Agile vs Ad Hoc: Governance Matters

Why do leaders confuse agility with ad hoc activity? Leaders conflate agility with ad hoc activity when pace becomes the only visible metric. Teams move quickly, but without governance the work lacks a clear definition of value, agreed decision rights, or a traceable path from intent to outcome. This confusion drains trust, increases rework, and…

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Service Kanban: WIP, Classes of Service, SLAs

Why should service leaders care about Service Kanban now? Service operations face volatile demand, fragmented channels, and rising expectations. Leaders need a simple control system that makes work visible, constrains overload, and aligns effort to customer promises. Service Kanban provides that control. It visualizes flow, limits work in progress, and uses explicit policies to prioritize…

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Experiment Design in Service Contexts

Why do service leaders need disciplined experiment design now? Executives face volatile customer expectations and rising operational complexity. Teams deploy features, scripts, and policies quickly, yet many changes underperform in production. Leaders reduce that risk when they treat each change as a falsifiable hypothesis and evaluate it through controlled experiments. Well-designed experiments separate signal from…

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User Story Patterns for Service Work

Why do user story patterns matter in service work? Leaders standardize how teams talk about work to unlock speed, quality, and accountability. Service operations handle requests, incidents, journeys, and compliance tasks that do not fit classic product backlogs. Teams that adopt service-ready user story patterns create a common grammar that captures customer intent, operational constraints,…

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Cadence and Governance for CX Agility

Why do cadence and governance decide CX agility? Cadence sets the rhythm for how customer experience teams plan, test, and learn. Governance defines the rules that make that rhythm safe, consistent, and scalable. Together they create a repeatable operating system that lets leaders move quickly without losing control. High performing service organizations pair short learning…

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Hypotheses, Backlogs, and Service Outcomes

Why do hypotheses belong in every service transformation? Leaders improve services when they treat change as a set of testable bets. A hypothesis frames a belief about value, defines a measurable signal, and anchors the smallest slice of work that can prove or disprove the idea. This approach reduces waste, speeds learning, and aligns teams…

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Hypotheses, Backlogs, and Service Outcomes

What is a hypothesis in service transformation? Leaders treat a hypothesis as a clear, testable belief about how a change will improve a customer or operational outcome. A good hypothesis names the user, the problem, the proposed change, and the expected outcome. It creates a contract for learning that teams can validate with evidence, not…

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Agile vs Waterfall for Services

What problem are service leaders actually trying to solve? Service leaders face a dual mandate. They must reduce risk in regulated environments while speeding value delivery to customers who expect continuous improvement. Agile and Waterfall offer distinct governance models for this tension. Agile is an iterative method that delivers value in small increments with frequent…

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Participation Metrics: Engagement, Diversity, Depth

What do “participation metrics” actually measure? Leaders measure participation to see who shows up, how they contribute, and what value co-creation generates. Participation metrics track engagement, diversity, and depth to give an evidence base for service innovation. Engagement counts the volume and frequency of interactions across channels and moments in a journey. Diversity records the…

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Case Library: Co-Creation Wins and Misses

What is co-creation, really? Executives define co-creation as a structured approach to designing products and services with customers, partners, and employees to generate mutual value. Co-creation differs from feedback collection because participants influence problem framing, solution generation, and testing. Research summarises co-creation as a family of methods that import outside knowledge into innovation programs and…

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Signal-to-Noise: Validating Co-Creation Inputs

Why does validation make co-creation strategic rather than cosmetic? Executives want co-creation to surface opportunity, not opinion. Co-creation brings customers, frontline staff, and partners into the design of services to accelerate relevance and reduce waste. Validation converts raw input into evidence by separating signal from noise and by quantifying reliability. The discipline matters because human…

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Beta Program Management Kit

Why does every transformation need a disciplined beta? Leaders ship change, not slides. A disciplined beta program turns strategy into learning and risk into signal. A beta program is a structured market trial that recruits real users, exposes them to a near-final product or service, and captures evidence to decide whether to scale, pivot, or…

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Prototype-to-Pilot Handoff Checklist

Why do prototypes stall when they meet real operations? Executives approve bold proofs of concept, yet too many stall when they enter pilots that must run in the real world. Leaders risk sunk cost, damaged credibility, and confused teams when the handoff from prototype to pilot lacks clear ownership, risk controls, and measurable outcomes. Independent…

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Listening Tours vs Usability Labs

Why do leaders confuse listening tours with usability labs? Executives chase insight but often mix up two very different instruments. A listening tour gathers narrative intelligence from stakeholders across the organisation to surface themes about culture, priorities, and operational friction. A usability lab examines how real users complete defined tasks with a product or service…

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Focus Group vs Field Co-Design: When to Use Which

What do we mean by “focus group” and “field co-design”? Executives need clean definitions before they choose a method. A focus group is a moderated discussion with recruited participants who share reactions to prompts, concepts, or experiences in a group setting. The method seeks interaction effects, since participants build on each other’s comments and surface…

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Service Prototyping Methods: Low to High Fidelity

Why does prototyping matter in service transformation? Service leaders reduce risk when they test ideas before scaling. Prototyping creates quick, learnable versions of a proposed service and exposes failure points early. Teams use prototypes to validate customer value, feasibility, and operational viability without committing full budgets or long timelines. In service contexts, prototypes span scripts,…

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Recruitment, Incentives, and Ethics in Co-Creation

What is co-creation and why does it change CX delivery? Co-creation brings customers, employees, and partners into the design and delivery of services. The practice treats users as informed contributors who shape propositions, workflows, and policies. Leaders use co-creation to reveal unmet needs, reduce waste, and accelerate adoption. Co-creation differs from traditional research because participants…

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Experiment-Driven Design: From Insight to Concept

Why should service leaders shift from opinion to evidence? Executives face decision risk when ideas move from research to concept without real validation. Leaders invest in features, channels, and service models that customers never adopt. Experiment-driven design changes this pattern. Teams frame assumptions as hypotheses, test them with real users, and let evidence guide scope…

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Personas vs Jobs-to-Be-Done in Co-Creation

Why do executives still debate personas vs Jobs-to-Be-Done? Executives weigh personas against Jobs-to-Be-Done because both claim to improve relevance, yet they operate at different layers of understanding and decision-making. Personas describe who a segment represents and how that segment behaves in context. Jobs-to-Be-Done describes why a customer acts by focusing on the progress a customer…

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Risk & Compliance Scorecard for Automation

Why do CX leaders need a risk and compliance scorecard for automation? Executives face a dual mandate. Leaders must scale automation to reduce cost-to-serve while strengthening compliance and customer trust. Many programs move fast without guardrails, which increases exposure to privacy breaches, biased decisions, and operational disruption. A risk and compliance scorecard gives decision makers…

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Why Co-Creation Beats Inside-Out Design

What is co-creation and why should leaders care? Executives face a common problem. Traditional, inside-out design optimizes for internal constraints, not for customer value. Co-creation solves this by inviting customers to shape value propositions, journeys, and operating models as equal partners. Co-creation is the structured involvement of customers in discovery, design, and delivery to produce…

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Case Study: 40% Email Deflection via Triage AI

What problem did the service organisation need to solve? A national services organisation faced a rising email backlog that drove missed SLAs, rising cost to serve, and low agent morale. Incoming demand outpaced staffing. Customers waited days for simple updates. Leaders lacked visibility into intent, priority, and risk across email channels. Manual triage created inconsistency…

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Automation Value Model: Containment, AHT, NPS

Why do CX leaders need a unified automation value model now? C-level executives face a simple mandate. Reduce cost to serve while lifting customer trust. Automation delivers on both when leaders measure the right things in the right order. An automation value model that aligns Containment, Average Handle Time, and Net Promoter Score gives executives…

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Service Recovery with Smart Automation

What is service recovery with smart automation? Service leaders define service recovery as the structured response to a customer-impacting failure that restores confidence, resolves the issue, and protects lifetime value. Smart automation applies rules, analytics, and AI to detect failures, triage root causes, orchestrate workflows, and deliver timely, human-calibrated remedies across channels. The goal is…

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Proactive Alerts and Next-Best-Action Playbook

Why should leaders hardwire proactive service and next-best-action into 2026 plans? Executives face rising service costs, impatient customers, and tightening privacy enforcement. Leaders who treat customer service as a strategic engagement channel outperform peers on cost and loyalty by shifting from reactive case handling to proactive alerts and next-best-action decisioning. McKinsey analysis shows AI-enabled customer…

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Conversation Flow Templates for Chat/Voice

Why do conversation flow templates matter now? Leaders demand service that is fast, personal, and reliable across every channel. Conversation flow templates give contact centers a reusable blueprint for how chat and voice interactions should start, gather context, resolve, and hand off without friction. Well-structured flows reduce handling time, raise first contact resolution, and protect…

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Narrow AI vs General AI in Service

Why the narrow vs general AI distinction matters in service Executives face a choice between proven narrow AI that targets specific tasks and aspirational general AI that aims to match human versatility. This choice shapes service strategy, operating cost, and risk posture. Narrow AI optimizes customer journeys by automating classification, retrieval, routing, summarization, and recommendation…

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Service Knowledge as a Graph

What is a “service knowledge graph” in plain terms? Leaders define a service knowledge graph as a connected representation of people, processes, policies, systems, and service events that an organization uses to answer questions and automate decisions. A knowledge graph stores entities as nodes, relationships as edges, and attributes as properties that give context. This…

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Human-in-the-Loop Controls and Guardrails

Why do human-in-the-loop controls matter right now? Leaders face a new operational reality where AI can accelerate service outcomes and also magnify risk. Executives need a model for human-in-the-loop controls that puts people in charge of automation without slowing the business. Human oversight reduces model error, surfaces bias early, and protects customers when systems behave…

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Automation Stack: RPA, Orchestration, and AI

What do executives actually mean by an “automation stack”? Leaders use the term “automation stack” to describe a layered capability that combines Robotic Process Automation, process orchestration, and applied AI to execute work end to end. The stack aligns people, policies, data, and platforms to remove manual effort, enforce controls, and accelerate outcomes. RPA automates…

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Automate After You Simplify: A First Principle

Who needs this principle in 2025? Executives run growth, cost and risk agendas that compete for attention. Leaders in Customer Experience and Service Transformation must choose levers that move outcomes without creating technical debt or customer pain. The first principle is simple. Teams should simplify before they automate. This principle protects customer outcomes, improves operational…

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Experiment Design: Channel Mix A/B Framework

Why do executives need a channel mix A/B framework now? Leaders face rising acquisition costs, signal loss from privacy controls, and pressure to prove incremental impact across paid, owned, and earned channels. A disciplined channel mix A/B framework lets an enterprise isolate causal lift, compare channels on a common outcome, and reallocate budget toward the…

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Benchmark: App Store Ratings vs CSAT

Why compare App Store ratings with CSAT? Executives compare App Store ratings and Customer Satisfaction Score to understand product health and service quality. Leaders often assume a high star rating signals high satisfaction. The assumption looks tidy. Reality gets messy. App Store ratings reflect public sentiment from a subset of users in a marketplace. CSAT…

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Measuring Digital Adoption & Containment

Why measure digital adoption and containment in the first place? Leaders set strategy by measuring what customers actually do. Digital adoption shows how many customers start and complete tasks in digital channels. Containment shows how many of those tasks resolve without escalation to assisted service. These twin measures tell a service organization whether digital is…

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Deflect to Delight: Smart Self-Service Flows

Why should leaders treat deflection as a growth play, not a cost play? Executives often chase deflection to cut volume. Customers chase resolution to get time back. Smart self-service aligns both incentives. When leaders design self-service to solve the full job, deflection becomes delight. Digital journeys reduce avoidable contact, protect margins, and return human capacity…

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Launching a Digital Concierge

What is a digital concierge and why does it matter now? A digital concierge simulates a knowledgeable service host who guides customers to outcomes across channels. The unit listens, understands intent, retrieves the right action, and completes the task end to end. Executives use the concept to unify self-service, orchestration, and assisted service into one…

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Journey-Led Channel Roadmap

Why do leaders need a journey-led channel roadmap now? Executives face rising customer expectations, shrinking patience, and complex channel sprawl. Leading firms use customer journeys as the backbone for channel decisions because journeys concentrate investment on the moments that create value. Research links experience quality to revenue expansion through higher retention, cross-sell, and wallet share.¹…

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App vs Web vs Messaging: Choosing Your Primary

Why does channel primacy matter now? Executives choose channel primacy to concentrate investment, simplify governance, and accelerate measurable outcomes. A primary channel anchors design, data, and delivery decisions. The alternative is diffusion: duplicated roadmaps, fractured signals, and rising service costs with unclear ROI. Mobile adoption, changing privacy rules, and the reconfiguration of app stores and…

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Avoiding Channel Cannibalization

What is channel cannibalization in modern service models? Executives define channel cannibalization as one channel siphoning demand or margin from another without growing total value.¹ In customer experience and service transformation, this risk increases when digital service models launch rapidly without clear roles, pricing logic, or measurement guardrails. Channel conflict emerges when incentives push units…

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Mobile-First Service UX Patterns

Why mobile-first service design now? Executives face mobile-dominant customer behavior and unforgiving expectations. Leaders cannot afford fragmented flows, slow load times, or hidden actions. The market has already moved. Google indexes and ranks primarily from the mobile version, which means mobile UX quality now drives findability and growth.¹ Mobile devices also generate the majority share…

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Designing Self-Service Portals That Get Used

What is a self-service portal in 2025, and why does adoption lag? Executives define a self-service portal as a digital front door where customers find answers, complete tasks, and manage requests without agent intervention. The promise is simple, the execution is not. Customers still abandon portals when navigation hides answers, content feels stale, or escalation…

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Identity, Consent, and Context Handover

Identity, Consent, and Context Handover Why do identity, consent, and context handover matter in modern service models? Leaders run headlong into fragmentation when identity, consent, and context handover are treated as separate projects. Customers notice the seams when a chatbot cannot see purchase history, when a human agent repeats authentication, or when a mobile app…

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Reference Architectures for Digital Services

Reference Architectures for Digital Services Why do reference architectures matter in Customer Experience and Service Transformation? Leaders use reference architectures to speed decisions and reduce risk. A reference architecture is a validated blueprint that shows how capabilities, components and integration patterns fit together to deliver a repeatable digital service model. It codifies proven choices so…

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Channel Strategy vs Channel Proliferation

Why does channel strategy beat channel proliferation? Executives face a simple choice. Leaders choose a clear channel strategy. Laggards add channels. A channel strategy defines the outcomes, roles, guardrails, and economics for how customers engage across phone, digital, and human channels. Channel proliferation spreads scarce investment across ever more touchpoints without a coherent design. The…

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ROI Calculator: Cost-to-Serve vs Experience Gains

Why calculate ROI on customer experience and cost-to-serve? Executives demand clarity on value creation. An ROI model that links cost-to-serve reductions with experience gains gives boards a single language for growth, efficiency, and risk. Customer experience describes how customers perceive interactions across their lifecycle, while cost-to-serve quantifies all direct and indirect costs required to fulfill…

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Case Study: 30% AHT Reduction Without NPS Loss

Executive summary that answers the board’s first question Leadership cut Average Handle Time by 30 percent in a complex, multi-channel contact center while holding Net Promoter Score flat. The program focused on process re-engineering, guided workflows, and after-call work automation. Average Handle Time, or AHT, measures the total duration of a customer interaction including talk…

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Baseline and Uplift: Measuring Process Changes

What does a credible baseline look like in service operations? Leaders set a credible baseline by defining the starting level of performance before a process change occurs. A baseline anchors every uplift calculation. Good baselines use stable time windows, consistent data capture, and clear operational definitions. The baseline must reflect normal operating conditions, not an…

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Designing Escalation Paths Without Friction

Why do escalation paths create friction in the first place? Leaders design escalation models to protect quality, speed, and cost. Customers experience those models as handoffs, delays, and repeated explanations. Service organizations often treat escalation as a control mechanism rather than a customer outcome mechanism. The result is friction. Research on the Customer Effort Score…

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Handoff Reduction Playbook

Why do handoffs break experiences and margins? Executives face a simple truth: every unnecessary handoff creates friction, delay, and risk. Customer journeys degrade when work baton-passes across functions or channels without clarity, context, or continuity. Research across safety-critical environments shows that handoff failures drive a large share of communication errors, which is a useful proxy…

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Kaizen Event Template for Service Teams

Why do service teams need a Kaizen event template? Service leaders face scattered workflows, hidden handoffs, and inconsistent customer outcomes. A clear Kaizen event template aligns the team on one problem, one method, and one set of measures. The template standardizes how you frame a challenge, capture customer demand, surface waste, test improvements, and lock…

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When Lean Hurts CX: Over-Optimization Traps

Why do highly efficient operations still frustrate customers? Leaders chase efficiency to remove waste and reduce cost. Customers judge value by ease, clarity, and outcomes. This tension creates an over-optimization trap where Lean wins on paper but loses in the experience. Lean thinking defines value as what the customer will pay for and removes non-value…

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From SOP to Playbook: Standardizing Service Work

Why do leaders move from SOPs to service playbooks? Leaders move from static Standard Operating Procedures to living service playbooks because service work changes faster than documents do. Playbooks translate intent into coordinated actions across teams, channels, and systems. Playbooks embed customer journeys, decision rules, and guardrails in one place that people can actually use.…

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Control Charts & Defect Reduction in CX Ops

Why do control charts matter in customer experience operations? CX leaders face rising interaction volumes, complex omnichannel journeys, and pressure to cut repeat contacts without harming satisfaction. Control charts give CX operations a disciplined way to separate normal process variation from true defects that customers feel. A control chart is a time series of a…

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Value Stream Mapping for Services

Why value stream mapping belongs in service transformation Executives confront a paradox in services: customer expectations rise while process complexity multiplies. Value Stream Mapping helps leaders see the end-to-end flow of work, information, and decisions that create or degrade customer value. The method visualizes how requests move from demand to delivery, exposes delays and handoffs,…

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Service Waste and Variation: A Lean Primer

Why does service waste undermine growth in CX and operations? Leaders face rising demand, rising complexity, and rising cost. Service organisations carry hidden waste in the form of delays, rework, handoffs, and avoidable customer contacts. Lean defines waste as any activity that consumes resources but does not add value as defined by the customer. When…

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Measuring Blueprint Impact: Lead vs Lag KPIs

Why do service blueprints demand both lead and lag KPIs? Executives design service blueprints to orchestrate how customers and teams move through an experience. Leaders then ask a fair question: how do we prove the blueprint works. The answer pairs leading indicators, which signal what is likely to happen, with lagging indicators, which confirm what…

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Service Recovery Redesign Using Blueprints

What is service blueprinting, really? Service blueprinting is a visual mapping method that shows how a service works end to end, including people, policies, technology, and handoffs. In a blueprint, customer actions sit at the top. Frontstage actions, which customers can see, sit beneath. Backstage actions, which customers never see, sit below a line of…

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Prioritizing Fixes from a Blueprint

What is service blueprinting, and why does prioritization matter now? Executives use service blueprinting to visualize how customers, employees, and systems interact across a journey. A blueprint maps frontstage actions, backstage processes, support systems, and evidence, which turns vague pain points into observable failure modes and improvement opportunities.¹ When organizations stand up a blueprint, they…

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Workshop Playbook: 2-Day Blueprint Sprint

What is a Blueprint Sprint and why does it matter now? A Blueprint Sprint compresses service blueprinting, journey mapping, and rapid validation into a focused two-day workshop that unblocks decisions and aligns executives, operations, and technology around one shared view of the service. A service blueprint is a structured map of how a service works…

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What Is a Service Ecosystem?

Why should leaders care about service ecosystems now? Executives face growth constraints that product tweaks cannot solve. A service ecosystem offers a wider lens for scaling value creation across partners, platforms, and customers who co-produce outcomes. In practice, a service ecosystem is a network of actors that integrate resources through shared rules, interfaces, and incentives…

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Partner Scorecard: Value, Risk, Compliance

Why do partnerships need a scorecard that leaders actually use? Executives lead ecosystems that create customer value, carry nontrivial risk, and sit under growing compliance scrutiny. A partner scorecard gives leaders a shared instrument to quantify value creation, track risk exposure, and evidence compliance across the lifecycle of a relationship. The scorecard translates strategy into…

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Self-Service, Assisted and Hybrid: A Taxonomy

Why define a service taxonomy now? Executives face a crowded vocabulary across customer service and experience. Teams use terms like self-service, assisted service, and hybrid service loosely, which blurs accountability and slows investment. A clear taxonomy reduces ambiguity, anchors metrics, and provides a common operating picture across digital, contact centers, and retail. Research shows most…

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What Is Responsible Service Design?

What do we mean by “Responsible Service Design”? Responsible service design integrates human-centred design, sustainability, ethics, accessibility, data stewardship, and measurable outcomes into the way services are conceived, delivered, and continually improved. Leaders use responsible service design to reduce harm, increase equity, and create resilient value across the customer journey, the operating model, and the…

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Co-Creation Session Runbook

Why co-creation matters in enterprise CX Executives engage customers to reduce risk and accelerate value. Co-creation is a structured method where customers, employees, and partners jointly define problems, generate options, and select solutions that create shared value. Practitioners frame co-creation as a shift from designing for users to designing with them, which raises relevance and…

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Automation Myths: Bots Replace People

Why does the “bots replace people” narrative persist? Executives hear stark headlines and assume automation equals headcount cuts. Leaders then frame AI programs as cost plays rather than service reinvention. This assumption narrows the design space and locks value into short-term savings. Research shows a more complex reality. Global surveys predict rising task automation, with…

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Intent, NLU and Policy: The Routing Brain

What do “intent,” “NLU” and “policy” actually mean in CX? Leaders define intent, natural language understanding, and policy as the core logic that converts raw customer language into the next best action. Intent captures the customer’s goal in a short label. Natural language understanding is the capability that extracts that goal and any entities from…

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What Counts as Service Automation?

Why does service automation matter right now? Leaders face a simple reality: customers value outcomes delivered faster, cheaper, and with fewer errors. Service automation uses software to perform tasks, decisions, and interactions that would otherwise require people. Well-executed service automation reduces handling time, improves consistency, and frees specialists to focus on exceptions and empathy. The…

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What Is a Digital Service Model?

What is a digital service model? Leaders define a digital service model as the system that delivers a complete service outcome to customers using software, data, and people working in a coordinated way. The model explains how a service creates value, how requests flow across channels, and how the organization measures and improves performance. Public…

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Process vs Journey vs Service: Where Each Fits

Why do leaders confuse process, journey and service? Executives conflate process, journey, and service because each describes flow, but at different altitudes. Process describes how work moves through an enterprise. Customer journey describes how a person experiences value across interactions. Service describes the structured delivery of value that combines people, technology, policies, and channels. Treating…

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Blueprints Are Not Process Maps: Common Pitfalls

Why executives confuse blueprints with process maps Leaders conflate service blueprints with process maps because both depict sequences of work. Similar visuals mask very different intents. A process map codifies activities and decision points that move work from start to finish within or across teams. A service blueprint visualizes how an organization orchestrates people, channels,…

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From Current-State to Future-State: Redesign Mechanics

Why do leaders stall between today’s service reality and tomorrow’s ambition? Executives face a recurring problem. Teams see pain in the current-state service, yet leaders cannot align on a repeatable way to move to a scalable future-state. Fragmented toolkits, unclear standards, and disconnected delivery rhythms slow progress. A service blueprint defines how value flows across…

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Frontstage/Backstage: A Shared Language for CX Ops

What is “frontstage/backstage” and why does it clarify CX work? Customer Experience leaders need a crisp way to describe what customers see and what makes that experience possible. Frontstage refers to every visible touchpoint in a journey. Backstage refers to the processes, policies, systems, and people that enable those touchpoints. Service design formalised the split…

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Customer Science launches AI tool to boost contact centre accuracy

Customer Science has launched Knowledge Quest, an AI-powered knowledge management tool aimed at supporting Australian contact centres by providing access to accurate, real-time information. The Knowledge Quest platform is designed to address persistent challenges in customer service related to data accessibility and accuracy within contact centres. It aims to empower service agents by ensuring immediate…

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Human Centre Design

How human centered design can stop your business automating its way into a customer experience crisis Forgetting about your customers while you focus on process driven efficiency is a mistake that can cost Australian businesses dear.  Is incorporating AI-powered automation into your operations on the agenda for your business this year? If you answered in…

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SS&C Blue Prism Partners With Customer Science in Australia

Driving the Future of Agentic AI and Intelligent Automation. SS&C Blue Prism is proud to announce our strategic partnership with Customer Science in Australia. We’re bringing together agentic AI and intelligent automation to help businesses transform operations and better serve customers. A Partnership Aligned With National Modernisation Goals. Customer Science is a leading Australian consultancy…

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Why improving customer experience in the contact centre will deliver big benefits to your business in 2026

Why improving customer experience in the contact centre will deliver big benefits to your business in 2026 Identifying and addressing sub-par customer journeys is a smart way to boost positive sentiment and spend. Does your organisation’s contact centre provide swift, seamless service to customers whenever and however they choose to get in touch? If you’re…

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Customer Science upgrades CX Integrator with AI & Automation

Australian businesses will now have broader access to customer experience and service transformation tools, following a major update to Customer Science’s CX Integrator program. Customer Science, a Sydney-headquartered digital transformation and customer experience consultancy, has announced the enhancement of its CX Integrator solution to include artificial intelligence (AI) and automation capabilities, business intelligence (BI) functionality,…

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Elevate the Reconciliation Process of your Business with Intelligent Document Processing (IDP)

Every organisation wrestles with the tedium of reconciliation. How can automation help yours? Reconciliation is the process of comparing and matching the transactions recorded in two or more financial records to ensure they align. This typically involves reconciling documents such as bank statements, invoices, and credit card statements, against the corresponding internal records. The goal…

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Enhancing Customer Experience in Australian Contact Centres

Customer experience (CX) in contact centres is a critical component of business success in Australia. With evolving customer expectations and technological advancements, contact centres must adapt to meet these demands. This guide explores strategies, solutions, and best practices to enhance customer experience in Australian contact centres.  The Importance of Customer Experience in Contact Centres A…

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Agentic AI in the Real World

By combining LLM-powered reasoning, robust context grounding, and seamless integration with RPA workflows, UiPath positions AI agents as the next evolution of intelligent automation. Time to meet your new team member. Agentic AI represents a significant leap in automation, transforming how organisations tackle complex tasks by enabling AI agents to act as intelligent digital workers.…

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How Can Australian Companies Improve Customer Experience (CX)?

How Can Australian Companies Improve Customer Experience (CX) In the rapidly evolving business landscape, enhancing Customer Experience (CX) has become a paramount objective for Australian companies. As competition intensifies and consumer expectations soar, businesses must adopt innovative and effective strategies to stay ahead. This blog post delves into actionable insights and strategies that Australian companies…

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The Power of CX Maturity Matrix Baseline

Navigating Success: The Power of CX Maturity Matrix Baseline In the dynamic world of business, customer experience (CX) reigns supreme. Organisations that prioritise CX consistently outperform their peers. But how do you measure and elevate CX effectively? Enter the CX maturity matrix—a strategic compass that guides organisations toward excellence. What Is a CX Maturity Matrix?…

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Customer Science Group turns 10

Celebrating a Decade of Excellence with Customer Science Group. 10 Years of Transforming CX Services in Australia. A decade ago, we embarked on a journey to understand why Australia’s services were not world-leading and were often expensive to deliver, despite our abundant talent. We asked ourselves a critical question: Could we help organisations bridge the…

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Top Strategies for Implementing a Successful Customer Experience Improvement Program

Table of Contents Understanding Your Customer’s Journey Leveraging Customer Feedback for Continuous Improvement Building a Customer-Centric Culture Utilizing Technology to Enhance Customer Experience Measuring and Analyzing Key CX Metrics Conclusion: Sustaining and Evolving Your CX Program Implementing a Customer Experience Improvement Program In today’s hyper-competitive marketplace, customer experience (CX) has emerged as a pivotal differentiator…

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How to use knowledge graphs and AI for automated decisions

In this article, we tackle problems relating to car insurance and show how AI Decision Intelligence can be used for making decisions about whether car insurance claims should be refused or accepted. Organisational decision-making is complex. AI Decision Intelligence (DI) is a discipline designed to help organisations enhance their decision-making capabilities by combining human-like reasoning…

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Are you still processing documents manually? Enter UiPath Document Understanding.

Are you still processing documents manually? Enter UiPath Document Understanding. Organisations are increasingly seeking innovative ways to automate tasks – particularly when dealing with paperwork. UiPath Document Understanding stands out in the Intelligent Automation toolkit, leveraging AI and ML to extract valuable insights from almost any document. It can process structured documents – such as forms, licenses and passports where…

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Mastering Customer Experience Management: Strategies for Success

Table of Contents Understanding the Core Components of Customer Experience Building a Customer-Centric Culture Leveraging Technology for Enhanced CX Measuring and Analyzing Customer Feedback Implementing Continuous Improvement Practices Conclusion: The Path to CX Mastery Mastering Customer Experience Management: Strategies for Success In today’s competitive marketplace, customer experience (CX) has emerged as a pivotal differentiator that…

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Building a Winning Customer Experience Strategy: Key Elements and Best Practices

Table of Contents Understanding the Customer Journey: Mapping and Analysis Cross-Functional Collaboration: Breaking Down Silos Always-On Listening: Capturing Real-Time Customer Feedback Leveraging Technology: Tools and Platforms for Enhanced CX Acting on Insights: Turning Feedback into Actionable Improvements Conclusion: Sustaining and Evolving Your Customer Experience Strategy Building a Winning Customer Experience Strategy: Key Elements and Best…

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ProHance Launches Partnership With Customer Science Group

Sydney, 24 June 2024 – ProHance, a new-age workplace analytics and operations enablement platform, has announced that it has partnered with Sydney-headquartered customer experience and digital transformation company, Customer Science Group, to offer ProHance’s award-winning solutions for its rapidly growing customer base across Australia and New Zealand. ProHance’s technology platform enables organisations to gain actionable…

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The Importance of Customer Experience: Why CX Matters for Your Business

Table of Contents Understanding Customer Experience (CX) The Financial Benefits of Great CX How CX Drives Customer Loyalty and Advocacy Key Components of an Effective CX Strategy Measuring and Improving Your Customer Experience Conclusion: The Long-Term Impact of Prioritizing CX The Importance of Customer Experience: Why CX Matters for Your Business In today’s hyper-competitive marketplace,…

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Streamlining Your Customer Experience

Streamlining Your Customer Experience: Outsourcing feels overwhelming. In today’s fast-paced business environment, customer service is the heartbeat of any successful enterprise. However, managing an in-house contact centre can be a complex and resource-intensive endeavour. That’s where our specialised outsourcing services come into play, offering a tailored solution to elevate your customer support model without the…

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Privacy by Design for our Digital Age

Privacy by Design for our Digital Age As Privacy Awareness Week 2024 builds momentum, led by, key organisations like the Office of the Australian Information Commissioner and Information and Privacy Commission NSW, we’re reminded of the pivotal role technology plays in helping us preserve and manage privacy. This year’s theme, “Power Up Your Privacy,” encourages…

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The Value of Local CX in Victoria

The Value of Local Customer Experience in Victoria, Knowledge and Solutions. Victoria, Australia has seen a significant rise in the demand and attention given to Customer Experience (CX) in recent years. This trend can be attributed to the state’s unique make-up. In this latest article, Rachel highlights the challenges and the solutions on offer right…

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CX Showcase 2024 Highlights

  The CX Showcase is an inspiring platform where the movers and shakers of the Customer Experience and Service Industry explore how Australian Service Excellence Awards winners break conventional wisdom to better their services and Australian lives. It shares innovation that typically only judges of the CSIA awards see before being lost to the CX…

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Customer Science Group acquire Value Management Consulting to unite services

Customer Science Group acquire Value Management Consulting and unite services. Customer Science Group and Value Management Consulting (VMC) are pleased to announce the merger, uniting as a single entity under Customer Science Group. VMC will maintain its exceptional services, upheld by the same outstanding talent. Together, this enables us to offer enhanced value, assisting you…

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ISO 27001 Better Business in 2024

🔒 Exciting News! Customer Science Group Achieves ISO 27001 Certification 🔒 The importance of robust information security measures cannot be overstated. As Australian businesses gear up for the challenges of 2024, the ISO 27001 certification stands out as a beacon of security excellence. This globally recognised standard for information security management systems offers a multitude…

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The Crucial Role of CX in Healthcare 

Navigating the Digital Frontier: The Crucial Role of Customer Experience in Healthcare  In the ever-evolving landscape of Australian healthcare, the importance of customer experience (CX) – or patient experience – cannot be overstated. While leveraging data remains the linchpin of engaging customers, patients, carers, stakeholders and funders, healthcare’s unique environment and regulatory framework, emphasises the…

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Defining eligible data breaches: a critical component of the NSW mandatory notification scheme

Coming into effect soon: NSW Mandatory Notification Scheme. Table of contents Introduction The Importance of Data Breach Notification in NSW Key Elements of the NSW Mandatory Notification Scheme Identifying and Responding to Eligible Data Breaches The Impact and Consequences of Not Reporting Eligible Data Breaches What do you need to know to mitigate your risk?…

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Top 3 Challenges Contact Centres Face

Navigating the Top 3 Challenges Contact Centres Face The Australian call centre industry plays a crucial role in delivering exceptional customer experiences. However, it faces several challenges that require immediate attention. According to the 2023 Australian Contact Centre Industry Best Practice report, the top three challenges faced by call centres in Australia are high agent…

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The Power of Face-to-Face Interaction

The Power of Face-to-Face Interaction when Navigating a Softening Job Market Dear Job Seeker, If you’re currently seeking employment, this one is for you! And if you’re not, save it for later! As you navigate the pathways of the current Australian job market, consider this: a face-to-face meeting is an investment with exponential returns. It’s…

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Employee Experience in Aged Care

Employee Experience is the Key to Success in Aged Care. Unlocking the full potential of your aged care service centres on recognising that a satisfied and engaged workforce is an essential ingredient for customer satisfaction. In this article, Christine shares how prioritising employee experience cultivates a positive work environment, leading to improved care quality and…

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Introducing the Art of Process Discovery

Want to kick off an automation program but don’t know where to start? Introducing the art of Process Discovery To build a sustainable Intelligent Automation program, you need to have a strong pipeline of opportunities. The typical, bottom-up ‘crowd-sourced’ approach is a great place to start, as just about everyone in the business is likely…

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Victoria Acts: Covid Data Revoked

Victoria Acts: Covid Data Revoked. As we transition into a post-pandemic world, businesses are faced with new challenges and responsibilities. One such challenge is the recent recall of workplace regulations in Victoria. In this article, our in-house privacy expert Darius Vitlin highlights 3 key takeaways and what to consider right now as these regulations come…

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Customer Interactions within Aged Care

Harnessing the Power in Customer Interactions: The Key to Business Success. Creating exceptional customer experiences is the ‘gold’ all care providers aspire to. And particularly important in today’s competitive landscape, where convenience and efficiency are essential for business success. This article explores 3 key areas that drive the profound impact of seamless customer interactions on an organisation’s…

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Feedback and Complaints in Aged Care

“Understanding Your Customers: the true power of Feedback and Complaints in Aged Care” In the current changing world of aged care service delivery, knowing your customers inside out is crucial for success. The Aged Care Royal Commission highlighted the real need for providers to focus and transform their organisations around their customers. One key aspect…

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CX Showcase 2023 Highlights

The 2023 CX Showcase provided an opportunity for organisations recognised in the Australian Service Excellence Awards program to share their stories about creating exceptional customer experiences. In judging these awards annually, we encounter exceptional insights – the best of the best. While this knowledge historically tends to be lost, the CX Showcase event aims to…

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Making the Case for Process Automation

Making the Case for Process Automation – how to estimate effort and ROI. One of the keys to making a successful process automation decision is to have a solid business case that can estimate the return on investment (ROI) and assess the effort involved in building the automation. The outcomes sought when automating your business…

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Advantages of RPA in the Service Industry

4 Benefits to Automating Processes in the Services Industry. Spanning a wide range of businesses including finance, accounting, human resources, legal, and customer service, the services industry has undergone significant changes over the years due to technological advancements, and one of the most significant changes is the adoption of automation. Robotic process automation (RPA)  uses…

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Robotic Process Automation (RPA) Vs Intelligent Automation – Choosing the right solution

Process automation enables organisations to optimise their customer experience at every touch point, increasing productivity and efficiency. Employing a digital workforce can free up resources for valuable human interactions, delight your customers, and improve business productivity at a lower operating cost. But how do know what solution to choose? How does robotic process automation differ…

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Customer Science Supports Reveal Group Staff and Clients after Liquidation

30th March, Sydney, Australia – Customer Science Group, leaders in delivering customer experience consulting across Australia and New Zealand have today announced their support for Reveal Group customers and staff following their liquidation. Reveal Group’s unexpected liquidation on March 20th has left its customers searching for solutions to support and enhance their digital workforce, particularly…

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Top 4 uses of IPA in your Contact Centre

What are the 4 top uses of Intelligent Process Automation for your Contact Centre? Intelligent Process Automation (IPA) has become increasingly popular across various industries, including the contact centre industry in Australia. IPA technology can automate repetitive and mundane tasks, reduce errors, and improve the efficiency and effectiveness of business operations. In this article will…

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CX buyers insights report
CX Buyers Insights Report

The Customer Show has commissioned and important report, entitled The CX Buyers Insights Report, that shows insights of what is most important to C-Level to Team level. You can download the buyers insights report here. Key Findings While there is a lot to cover in the report the key findings were: 72% of people say Data matter:…

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Why we believe Health Care still needs data models despite the advances in FHIR?

Why do we believe Health Care still needs data models despite the advances in FHIR? (Fast Healthcare Interoperability Resources) In recent years the healthcare system has been making great strides towards interoperability, that is the ability of two or more systems or components to exchange information and to use the information that has been exchanged. The panacea here…

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Do your Privacy Practices stack up?

How to Handle Privacy Breaches inside your organisation. A privacy breach is somewhat of a worst nightmare for many businesses and their customers. The lack of information when they are first discovered often induces confusion and decision paralysis. Many questions are thrown up, often without clear answers.   What happened? Who as affected? Are we still…

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Risks and Issues of the Integration of Privacy in Businesses

PRIVACY – YOUR BUSINESS RISKS, PRIORITIES AND ACTIONS  Over 70% of all Australians consider privacy a major concern in their lives and privacy is widely accepted to be one of the most critical considerations for any business, especially those that handle customer data. There are obvious challenges and risks in managing privacy, in meeting the related legal obligations, and in integrating it all with business operations. Some very public failures of privacy, and businesses, are ongoing discussion points with our peers…

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Digital Workforce and Automation: what do I need to know to get started?

The world of digital transformation, automation and digital workforce has been adopted by all the major players in your sector. Now more than ever companies are looking at how they can work smarter not harder.   Companies have realised that they need to have a digital workforce strategy in place to sustain and grow their business and augment their existing workforce. Across all industries from building and construction to medical, government, transport, aged care and even the local Worker’s club are employing a digital workforce…

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Common Roadblocks in CX Transformation

It’s no great secret that companies with great customer experience are generally more successful and thanks to the increasingly prevalent digital technologies and savvy customers, customer experience is reaching new heights. Despite the fact many businesses are happy to accept the need to improve customer experience, it’s easy to get stuck in a long, drawn-out process of increments, gradually…

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Exploring Digital Transformation & Maturity for a New Business Era

As the world becomes increasingly digital, businesses are making fundamental changes and re-examining old operating models to stay relevant and competitive through processes of digital transformation. Broadly speaking, digital transformation refers to the process of integrating technology into all areas of business, including but not limited to, the culture of the organisation and to drive significant change in the business model. This is important at the best of times,…

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Event Recap: How to get your Digital Workforce started

Let’s reinvent the conversation for RPA in your business today. It is no secret that here in Australia and New Zealand we are a little bit behind the likes of USA and Europe in terms of digital strategy and automation but the conversation and uptake is gathering momentum.  In our latest webinar Customer Science and Customer Service Institute of Australia (CSIA) were joined by business leaders from Hunter Water and…

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Peter Kostantakis joins Customer Science, shaping fresh insight into Digital Transformation.

Customer Science and Doll Martin Associates are very pleased to announce their newest expert, Peter Kostantakis has joined the team as an Associate Director, bringing with him over 30 years of experience. Peter is passionate about helping businesses undergo large-scale transformations and in his spare time enjoys time with his family, skiing and scuba diving.…

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Top CX Trends for 2022

Wondering where to focus your CX efforts this year? What are other companies doing? Read on for an insight into where to focus your efforts this year and reap the rewards. Making your customer service metrics public When you are shopping online do you first check out their ratings and reviews? You’re unlikely to buy…

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Great Place to Work

Customer Science was fortunate to take a seat at the Great Place to Work Conference in Sydney a few weeks ago. For those not yet acquainted with Great Place to Work, it is a global workplace research and consulting firm founded in 1981, and headed up in Australia by Managing Director Zrinka Lovrencic. Core to its philosophy…

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Welcome Matthew Green

Matthew has recently emigrated from Europe and brings with him a wealth of expertise from 15 years leading digital transformations with the use of intelligent automation. He’s saved previous clients and employers in excess of $1Billion and we can’t wait to see how he is going to help Australian businesses transform through technology. Matthew joins…

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Introducing Virtual CIO

Is your IT service feeling a little stretched lately? With a reasonable percentage of the workforce now working from home for the foreseeable future, this has put pressure on many aspects of running a business. Your IT area has most likely been stretched over the last few months with the impact of remote working. The…

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Taking your customer service to the next level

You have probably heard the catch cry “customer service is critical to your business!”. It is a theme that has been around forever and is such a long-recognised aspect of running an operation effectively that it has become an overdone trope. The list of proven benefits are equally long including differentiation for future business, cost…

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How companies can use emerging CX technologies to improve customer retention

With the global economy tightening and domestic business conditions deteriorating, Aussie companies are hunting for ways to retain and grow their customer bases. In many cases, this hunt involves the introduction of new customer experience (CX) technologies and tools. Companies believe such additions will help them better target marketing, deepen relationships and reduce customer defection.…

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Enabling successful working from home

Working from home is not a new concept but certainly working from home on this scale is new and unchartered territory for some organisations. Due to the rapid evolution of the COVID-19 pandemic world-wide, organisations were given merely weeks to prepare for this new normal, which would see many businesses close and others working remotely…

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Acquisition Announcement

We are delighted to announce that Customer Science and Doll Martin Associates are under common ownership. This adds a 30-year proven track record of data consulting, information, strategy and policy development to your Customer Science services. Doll Martin specialise in DATA consulting services and Customer Science specialise in CUSTOMER consulting services. This unique combination in a tier two consulting firm provides you…

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Customer Thermometer – Simple yet effective

Client: “I don’t know how good or bad my customer’s satisfaction is as I’m finding it hard to get consistent responses to surveys because the survey experience is crappy/too long/too impersonal/too robotic.” Sound familiar? We have recently started implementing a tool for a client called Customer Thermometer for one of their IT helpdesks and it…

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Spotlight: CX Technology

Recently, we have seen organisations shifting their focus from standalone technology implementations to adopting customer experience technology solutions using new approaches and tools to plan their technology transformation and CX roadmap. Here are some of the top trends we are seeing in this market: Embracing the new future of workforce Organisations now have the ability…

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Staff Engagement – Why Should You Care?

Our CEO, Todd Gorsuch was recently invited to speak at LivePro’s Annual Forum on the importance of employee engagement. Did you know that Australia has one of the highest percentages of “not engaged” employees in the world? While employee engagement can often be overlooked, it can drive big changes to your bottom line when improvements are…

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In praise of the humble 1-on-1

Ours is a world of new ideas and constantly changing jargon –TQM, ADKAR, GANT, Scrum, Agile, Kanban, Six Sigma, LEAN, DMAIC, VUCA, auto key hotbots…and that’s just for starters. As we adopt replacement upon replacement of concepts and approaches to solving business, customer and employee needs, one very simple practice remains as important as ever.…

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Event Recap: Navigating Change as a Leader

Yesterday we hosted a workshop on the topic of Navigating Change as a Leader with some of our valued government and corporate clients and network. We had insightful conversation and experience sharing around the table about the various changes our guests are going through. Some key theme’s emerged: Change is not something that just happens…

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‘Service Australia’ is coming…

Shortly after the election, Scott Morrison announced the launch of Service Australia, a new front end for government services, based on the hugely successful Service NSW model. Customer Science was born out of Service NSW so we are following developments with interest. As well as being part of the success, we also witnessed all the…

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CX Market Update: May 2019

So, what’s on trend right now? There is a new measure in town, ROX –  Return on Experience. It is a hybrid metric that captures the ROI of the existing measurements of CX Customer Experience and Employ Experience, (EX). It is now finding its way to board tables and government. It may be new in…

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Customer Experience Transformation: Can Speed-to-Competency Benefit from Automation?

There is no doubt that accurate and rapid resolution of customer requests is key to the delivery of excellent, cost-effective customer experience. Whilst that excellent, cost-effective customer experience is quite obviously a great outcome for customers, it typically also results in more fulfilled employees, better delivered business objectives and great reputational benefits. Speed-to-competency is often…

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Event: Vanity apps, blockchain tourism & dumb AI: Let’s get real about emerging tech

‘Of some 86,000 blockchain projects that were started, only 8% are still active. 92% were just an experiment, a Proof of Concept, ‘blockchain tourism’’** Many emerging technologies are reaching peak hype (bitcoin, anyone?). Companies are spinning up vanity projects in the name of innovation, and consultancies are complicit in the madness. In this environment, digital…

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CX Network & Learn Events

We are excited to let you all know about the launch of our Customer Experience Network & Learn series. These events are to inspire and support our valued community who are striving for better customer experiences across Australia. The events have a balanced ‘ted talk’ event style designed with three speakers, covering: insights from the…

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Internet of Things Practice Launch

The Internet of Things Practice launched at Customer Science today! We welcome Michael Humbert who leads the IoT team. He has just returned from Europe where he spent the last few years implementing succesful IoT solutions and new business models that transformed customer experience. Helping sectors such as retail, healthcare, utilities, customer service, government and many more.…

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Disrupting Middle Management

By Colin Smith 2017 saw a flood of reports [1] on the impact of robotics, automation and Artificial Intelligence (AI) on jobs. Forecasts agree that almost 50% of today’s jobs could disappear in the next 20 years[2]. Automation has traditionally had the greatest impact on low skilled jobs, and in many industries, this is set…

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Customer Science launches Digital practice

We are excited to announce the addition of Colin Smith to our team and the launch of our Digital practice at Customer Science. Colin brings a wealth of knowledge and expertise across digital, emerging tech and customer experience spanning Europe, Asia and Australia. He has run digital startups, transformed the online presence of SMEs and…

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